Purpose of the Role

To formulate and execute the Chanel digital strategy in conjunction with retailers and Chanel International to maintain and increase market share and customer base.

Duties & Responsibilities

Business Performance  

• Co-ordinate, manage and implement digital projects for Chanel South Africa
• Manage E-Retail activities
• Manage all E-Retailers website updates and campaign launches with information provided by UK team
• Manage communication with E-Retailers on animations (emails, social media, etc.) based on Global guidelines, and ensure close collaboration with UK Marketing team
• Brief UK e-Retail team on visuals needed
• Produce weekly updates and monthly sales report
• Organise regular test purchases
• Monitor E-Retailer activities and competition (social media and CRM)
• Link with Legal on Grey Market
• Liaise with UK on Retailers activities
• Evaluate and Implement (where relevant) best practices from the UK
• Ensure approval of retailer’s emails and website features
• Ensure communication of Digital updates with the field (Cycle Meetings, Brand Core, etc.)
• Elaborate SA CRM strategy, plan & budget following UK best practice
• Online and Offline strategy
• Liaise with other teams on strategy, budget & support
• Manage and coordinate the introduction and continued focus of the in-store digital data capture system and initiatives
• Drive continued focus with the rest of the Chanel team with ongoing training, user support etc.
• SA E-CRM coordination
• Define SA needs & calendar based on UK proposed calendar
• Offline CRM
• Define offline tools use and quantities
• Liaise with UK on local production and dispatch
• Inform stores on mailer activities
• SA databases management on a monthly base

2. CRM projects for Chanel South Africa

• Manage all data capture tools (customer cards)
• Where manual system still exists, receive all customer cards from stores and liaise with agency on data capture
• Ensure data flows with UK
• Analyse and segment database
• CRM action plan and focus
• Organise regular CRM training
• Ensure communication of CRM updates with the team (Cycle Meetings etc.)
• Ensure high level of data capture from each store
• Produce CRM updates and reports for the team

3. Digital Media Campaigns

• Planning and implementation of all Digital Media campaigns
  

4. Implement an omni-channel strategy

• Drive synergy and 360-focus to ensure a holistic approach to digital including (but not limited to) the following elements:
  • Retail commerce
  • Digital and social Media
  • Training
  • CRM
  • Liaison with PR manager on digital PR exposure

COMPETENCIES

• Persuading and Influencing
• Relating & Networking
• Presenting and communicating information
• Applying expertise and technology
• Analysing situations
• Formulating strategies and concepts
• Planning and organising
• Coping with pressure and setbacks 

Minimum Requirements

• Degree in Marketing/Business or any other related disciplines.
• Minimum 5 years of working experience in digital marketing
• Solid experience in Digital is essential
• Experience in Digital Media campaign implementation
• Solid experience in CRM an advantage
• Experience in retail marketing an advantage